Does Dicks Sporting Goods Price Match Their Website in Store

Dick’s Sporting Goods does not currently offer in-store price matching for items listed on their own website. While they have a competitive price match policy for select online and local competitors, pricing discrepancies between their online and physical stores are not covered. This means you can’t walk into a store and ask them to honor a lower online price for the same item.

Key Takeaways

• No website-to-store price matching: Dick’s Sporting Goods does not match prices from their own website when you’re shopping in a physical store.
• Limited competitor price matching: The retailer only matches prices from select online competitors like Amazon, Walmart, and Target, but with strict conditions.
• In-store and online pricing may differ: Prices can vary between the website and brick-and-mortar locations due to regional costs, promotions, or inventory levels.
• Proof of lower price required: To request a price match, you must show valid proof such as a current ad, screenshot, or link from an eligible competitor.
• Exclusions apply: Items like clearance, used gear, custom orders, and certain brands (e.g., Nike, Under Armour) are often excluded from price matching.
• Best savings come from sales and coupons: Shoppers can save more by using in-store promotions, digital coupons, and loyalty rewards instead of relying on price matching.
• Customer service can help: If you find a lower price online, ask a store associate—while not guaranteed, they may offer alternatives like rain checks or future discounts.

Quick Answers to Common Questions

Can I get the online price at a Dick’s Sporting Goods store?

No, Dick’s does not offer in-store price matching for items listed on their own website. You cannot request a lower online price when shopping in a physical location.

Will Dick’s match a price from Amazon?

Yes, Dick’s may match prices from Amazon.com if the item is identical, in stock, and sold directly by Amazon (not a third-party seller). You must provide proof of the lower price.

Are Nike products eligible for price matching?

Generally, no. High-demand brands like Nike, Under Armour, and Columbia are often excluded from Dick’s price match policy, even if sold by an approved competitor.

Can I use a coupon and price match at the same time?

It depends on the store and the specific offer. Some locations may allow stacking, while others do not. Ask the cashier or manager at checkout.

What if I find a lower price after I buy something?

Dick’s does not offer post-purchase price adjustments. However, if the item is still within the return window, you could return it and repurchase at the lower price—if available.

Does Dick’s Sporting Goods Price Match Their Website in Store?

If you’ve ever browsed Dick’s Sporting Goods online and then walked into a store only to find a different price, you’re not alone. Many shoppers wonder: *Can I get the lower online price in-store?* The short answer is no—Dick’s Sporting Goods does not currently offer in-store price matching for items listed on their own website. This policy often surprises customers who assume that a company would honor its own advertised prices across all channels.

While Dick’s does have a price match policy, it’s narrowly focused on select competitors—not their own digital storefront. This means that even if you find a running shoe for $20 less on dicks.com than in the store, the associate won’t be able to adjust the price at checkout. Understanding this distinction is crucial for anyone looking to maximize savings while shopping for athletic gear, outdoor equipment, or team sports essentials.

In this article, we’ll break down Dick’s Sporting Goods’ official price matching policy, explain why in-store and online prices can differ, and offer practical tips to help you save money—even without a price match. Whether you’re gearing up for soccer season, buying new hiking boots, or shopping for fitness equipment, knowing how to navigate pricing at Dick’s can make a big difference in your final bill.

Understanding Dick’s Sporting Goods Price Match Policy

Dick’s Sporting Goods does offer a price match program, but it’s important to know exactly what it covers—and what it doesn’t. The policy is designed to help customers get the best deal by matching lower prices from qualifying competitors. However, this does not include matching prices from Dick’s own website when shopping in a physical store.

What Competitors Are Eligible for Price Matching?

According to Dick’s official policy, they will match prices from a limited list of online retailers. These typically include major national chains such as:

– Amazon.com
– Walmart.com
– Target.com
– BestBuy.com
– Kohls.com

To qualify, the item must be identical—same brand, model, size, color, and condition—and in stock at the competitor’s website at the time of the request. The lower price must also be currently available and not part of a time-limited flash sale or membership-exclusive deal (like Amazon Prime-only pricing).

For example, if you’re in a Dick’s store and see a pair of Adidas running shoes for $120, but you find the exact same model on Amazon for $100 with free shipping, you can ask for a price match—provided Amazon is on the approved list and the item is in stock.

How to Request a Price Match in Store

If you believe you’ve found a lower price from an eligible competitor, here’s what you need to do:

1. Bring proof of the lower price. This can be a printed ad, a screenshot on your phone, or a live link you can show the associate.
2. Ask a sales associate or manager at the register to review the price match request.
3. The item must be in stock at both Dick’s and the competitor’s site.
4. The associate will verify the details and, if approved, adjust the price at checkout.

It’s worth noting that price matching is typically handled at the discretion of the store manager. While the policy exists, not all locations may enforce it uniformly, so it helps to be polite and prepared.

What’s Not Covered Under the Policy?

Even with a valid lower price from a competitor, several exclusions apply. Dick’s will not price match:

– Items on clearance or marked as “final sale”
– Used, refurbished, or open-box products
– Custom or personalized gear (like team jerseys with names)
– Marketplace sellers (e.g., third-party Amazon sellers)
– Subscription-based pricing (like Walmart+ or Amazon Prime deals)
– Prices from auction sites like eBay
– International websites or retailers

Additionally, certain high-demand brands—such as Nike, Under Armour, and Columbia—are often excluded from price matching, even if sold by an approved competitor. This is common among major retailers who want to protect brand integrity and profit margins on premium products.

Why Don’t In-Store and Online Prices Match at Dick’s?

One of the most common frustrations for shoppers is discovering that the same item costs more in-store than online—or vice versa. While it might seem like a simple oversight, there are several strategic and operational reasons behind these pricing differences.

Operational Costs and Regional Pricing

Physical stores have higher overhead costs than online operations. Rent, utilities, staffing, and inventory management all contribute to the final price tag. As a result, Dick’s may set slightly higher prices in stores to maintain profitability, especially in high-cost urban areas.

Additionally, regional pricing strategies can play a role. A store in New York City might price items differently than one in rural Kansas due to local demand, competition, and cost of living. Online prices, on the other hand, are often standardized nationwide (excluding shipping costs), which can lead to discrepancies.

Inventory and Promotional Differences

Another factor is inventory management. A store might have excess stock of a particular item and choose to discount it in-store to clear space, while the website maintains a higher price due to better online demand. Conversely, the website might run a flash sale that hasn’t been activated in physical locations yet.

Promotions also vary by channel. Dick’s frequently offers online-exclusive deals, such as “20% off your first app purchase” or “free shipping on orders over $50.” These digital promotions aren’t always mirrored in stores, leading to price differences even for the same product.

Dynamic Pricing and Demand

Like many modern retailers, Dick’s uses dynamic pricing algorithms that adjust prices based on demand, time of day, and competitor activity—especially online. If a product is selling quickly on the website, the price might increase slightly. If it’s not moving in a particular store, the manager might lower it locally.

This flexibility allows Dick’s to respond quickly to market conditions, but it also means that prices can fluctuate independently between channels. Unfortunately, this creates a gap that the current price match policy doesn’t bridge.

Can You Get the Online Price in Store? Real Customer Experiences

Despite the official policy, some customers have reported mixed experiences when asking for in-store price adjustments based on online listings. While Dick’s does not officially support website-to-store price matching, a few shoppers have had success—usually due to associate discretion or store-specific promotions.

Stories from the Field

One customer shared that they found a camping tent listed for $149.99 on dicks.com but priced at $179.99 in their local store. When they asked the manager, they were told that the online price was part of a limited-time promotion and not available in-store. However, the manager offered a 10% discount as a goodwill gesture, bringing the price down to $162—still not a full match, but closer.

Another shopper reported that during a holiday sale, they noticed the same yoga mat was $5 cheaper online. They showed the website to a cashier, who scanned the item and said, “We can’t match our own site, but I can give you a rain check for the online price if it goes on sale again.” While not immediate savings, this offered a future benefit.

These anecdotes suggest that while the policy is strict, customer service representatives may offer alternatives when approached politely and with evidence. However, there’s no guarantee, and results can vary widely by location and staff.

Why Associates Can’t Always Help

Store employees are bound by corporate policy and point-of-sale systems that may not allow manual overrides for internal price discrepancies. Even if an associate wants to help, their system might not support adjusting a price based on the company’s own website. This is often a technical limitation, not a personal refusal.

Additionally, managers may worry about setting a precedent. If one customer gets a price match from the website, others may expect the same, leading to inconsistent pricing and potential losses.

Tips to Save Money at Dick’s Sporting Goods Without Price Matching

Since in-store price matching from the website isn’t an option, smart shoppers need other strategies to save. The good news? Dick’s offers plenty of ways to reduce costs—if you know where to look.

Use the Dick’s Sporting Goods App

The official Dick’s app is one of the best tools for saving money. It offers:

– Exclusive digital coupons
– Early access to sales
– Mobile-only discounts
– Rewards points through the ScoreCard loyalty program

For example, the app might offer “$10 off $50” or “20% off footwear” that you can scan at checkout—both in-store and online. These deals are often not advertised in physical locations, so downloading the app is a must for deal hunters.

Sign Up for the ScoreCard Rewards Program

Dick’s ScoreCard is a free loyalty program that earns you points on every purchase. For every $1 spent, you earn 1 point, and 100 points = $5 in rewards. Members also get birthday discounts, free shipping, and early access to major sales like Black Friday.

Even better, ScoreCard members often receive personalized coupons based on their shopping habits. If you buy a lot of running shoes, for instance, you might get a targeted offer for 15% off athletic footwear.

Shop During Major Sales Events

Dick’s runs several big sales throughout the year, including:

– Back-to-School (July–August)
– Black Friday and Cyber Monday (November)
– Holiday Sales (December)
– End-of-Season Clearance (January and June)

These events often feature sitewide discounts, BOGO deals, and free shipping. Shopping during these windows can save you more than a price match ever could.

Check for In-Store Promotions

Even without price matching, stores may run local promotions. Look for signage advertising “Extra 20% off Clearance” or “Buy One, Get One 50% Off” on select categories. These deals are usually stackable with coupons, so you can layer savings.

Also, ask about student, military, or first responder discounts. Dick’s offers 10% off for eligible individuals with valid ID—another easy way to save.

Compare Prices Before You Buy

Use your phone to compare prices while in the store. Check dicks.com, Amazon, and other competitors to see if you’re getting a fair deal. Even if you can’t get a price match, knowing the market value helps you decide whether to buy now or wait for a sale.

If you find a better deal online, consider ordering from the website for in-store pickup. This way, you get the lower price and avoid shipping fees—plus, you can inspect the item before taking it home.

The Bottom Line: Should You Expect a Price Match?

After reviewing the policy, customer experiences, and saving alternatives, the answer is clear: Don’t count on Dick’s Sporting Goods to price match their own website in-store. The company’s official stance is that internal pricing differences are not eligible for adjustment, and their systems are not set up to support such requests.

However, that doesn’t mean you’re out of options. By leveraging the app, loyalty program, seasonal sales, and in-store promotions, you can still score great deals—often better than a simple price match would offer. And if you do find a lower price from an approved competitor, don’t hesitate to ask—just be prepared with proof and a polite attitude.

Ultimately, smart shopping at Dick’s is about timing, preparation, and knowing the rules. While the lack of website-to-store price matching may be disappointing, it’s not a dealbreaker—especially when you arm yourself with the right tools and strategies.

Final Thoughts

Shopping at Dick’s Sporting Goods can be a great experience, whether you’re gearing up for a marathon, joining a rec league, or just upgrading your workout wardrobe. But like any major retailer, it pays to understand how pricing works—and how to work the system in your favor.

While the inability to price match the website in-store might feel like a missed opportunity, it’s important to remember that Dick’s offers numerous other ways to save. From digital coupons to loyalty rewards, the savings are there—you just need to know where to look.

So next time you’re in a Dick’s store and notice a price difference, don’t walk away frustrated. Instead, pull out your phone, check the app, and see what deals are available. You might just find that the best price isn’t the one on the tag—it’s the one you unlock with a little know-how.

Frequently Asked Questions

Does Dick’s Sporting Goods price match their website in store?

No, Dick’s Sporting Goods does not price match their own website when you’re shopping in a physical store. Their price match policy only applies to select online competitors, not internal pricing differences.

What online retailers does Dick’s price match?

Dick’s typically matches prices from major online retailers like Amazon, Walmart, Target, Best Buy, and Kohl’s, provided the item is identical, in stock, and sold directly by the retailer.

Can I price match a sale item at Dick’s?

Clearance and final sale items are generally not eligible for price matching. The policy applies only to regularly priced, in-stock items from approved competitors.

Do all Dick’s stores honor the price match policy?

While the policy is company-wide, enforcement can vary by location and manager. It’s best to ask at your local store and have proof of the lower price ready.

Is there a time limit for requesting a price match?

There’s no official time limit, but the lower price must be currently available at the competitor’s site at the time of your request. Expired ads or past sales won’t qualify.

Can I get a rain check if the item is out of stock?

In some cases, yes. If an item is out of stock but eligible for price matching, a store manager may offer a rain check so you can purchase it later at the matched price.