Victoria Secret continues to offer its popular sports line, including the Victoria Secret Sport bra collection, both in select retail locations and online. While the brand has streamlined its in-store inventory, fans can still find activewear at Victoria Secret stores, PINK locations, and through the official website.
Key Takeaways
- Victoria Secret still sells its sports line in stores and online. The brand maintains a strong presence in the activewear market with its Victoria Secret Sport collection.
- The Victoria Secret Sport bra is widely available. Known for comfort and support, it remains a top choice for everyday and workout wear.
- PINK by Victoria Secret carries activewear too. PINK locations often feature sport bras, leggings, and loungewear designed for younger shoppers.
- Store availability may vary by location. Not all Victoria Secret stores carry the full sports line, so checking ahead is recommended.
- Online shopping offers the most selection. The Victoria Secret website provides the complete sports line, including exclusive colors and limited editions.
- Third-party retailers may carry Victoria Secret Sport items. Stores like Amazon and eBay sometimes stock authentic Victoria Secret activewear.
- Victoria Secret focuses on comfort and style in activewear. The sports line blends fashion-forward designs with performance features for everyday wear.
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Does Victoria Secret Still Sell Their Sports Line in Stores?
If you’ve been wondering whether Victoria Secret still sells their sports line in stores, you’re not alone. Over the past few years, the brand has undergone significant changes—rebranding efforts, store closures, and a shift in marketing focus have left many loyal customers questioning what’s still available. But the good news? Yes, Victoria Secret continues to offer its popular sports line, including the much-loved Victoria Secret Sport bras and activewear, both in physical stores and online.
Victoria Secret has long been known for its lingerie, but in the early 2010s, the brand expanded into the activewear space with the launch of its Victoria Secret Sport collection. These bras and workout clothes quickly gained popularity for their stylish designs, comfortable fit, and reliable support. Whether you were hitting the gym, going for a jog, or just running errands, the Victoria Secret Sport line offered a blend of fashion and function that appealed to a wide audience.
While the brand has evolved—shifting away from the “Angel” image and embracing a more inclusive, body-positive message—the sports line remains a core part of its product lineup. You can still find Victoria Secret Sport items in many of their retail locations, especially in larger flagship stores and PINK outlets. However, availability may vary depending on the store, so it’s always a good idea to call ahead or check the website before making a trip.
The Evolution of Victoria Secret’s Activewear Line
To understand where Victoria Secret stands today with its sports line, it helps to look back at how the brand got here. Victoria Secret was once synonymous with glamour, fantasy, and exclusivity. The annual fashion show, the Angels, and the iconic pink-and-black packaging created a powerful image that dominated the lingerie market for decades. But as consumer preferences shifted—toward comfort, inclusivity, and authenticity—Victoria Secret had to adapt.
In 2012, the brand took a bold step into the activewear world with the launch of Victoria Secret Sport. This wasn’t just a side project; it was a strategic move to tap into the growing athleisure trend. The line featured sports bras, leggings, tanks, and hoodies, all designed with the same attention to detail and style that Victoria Secret was known for. The bras, in particular, stood out for their seamless construction, moisture-wicking fabric, and supportive fit.
Over the years, the sports line evolved. Victoria Secret introduced new technologies, like the “Incredible Bra” with its patented underwire-free design, and expanded into categories like yoga wear and running gear. The brand also collaborated with fitness influencers and athletes to promote the line, further cementing its place in the activewear market.
But the real turning point came in the late 2010s. Facing declining sales and criticism over its outdated image, Victoria Secret began a major rebrand. The company closed hundreds of stores, revamped its marketing, and launched new initiatives like the “Body by Victoria” campaign, which celebrated diverse body types. As part of this shift, the brand also streamlined its product offerings—focusing on what customers truly wanted.
Despite these changes, the sports line remained a priority. In fact, activewear became one of the brand’s strongest categories. According to internal reports, Victoria Secret Sport bras were among the top-selling items in stores, with many customers citing comfort and style as key reasons for their loyalty. The brand continued to innovate, introducing new styles like the “Lightly Lined Sport Bra” and the “Max Support Sport Bra,” each designed for different activity levels and body types.
Where to Find Victoria Secret Sport in Stores Today
So, where can you actually buy Victoria Secret Sport items in person? The answer depends on your location and the type of store you visit. Victoria Secret operates two main retail formats: traditional Victoria Secret stores and PINK stores, which target a younger demographic. Both carry activewear, but the selection may differ.
Traditional Victoria Secret Stores
In larger Victoria Secret locations—especially flagship stores in major cities—you’re likely to find a dedicated section for the sports line. These stores typically carry a range of Victoria Secret Sport bras, including the popular “Incredible Sport Bra,” “Lightly Lined Sport Bra,” and “Max Support Sport Bra.” You may also find matching leggings, tanks, and hoodies, though the selection is often more limited than what’s available online.
Smaller or suburban Victoria Secret stores may have a more curated selection. In some cases, only the most popular sports bras are stocked, with fewer options in terms of size, color, and style. This is partly due to space constraints and partly because the brand has shifted toward a more focused inventory strategy.
If you’re planning a trip to a Victoria Secret store and want to make sure they have the sports line, it’s a good idea to call ahead. Most stores have customer service numbers listed on the Victoria Secret website, and staff can tell you what’s currently in stock. You can also use the store locator tool on the website to find nearby locations and check their hours.
PINK by Victoria Secret Stores
PINK stores are another great place to look for Victoria Secret activewear. These stores are designed for teens and young adults and often feature a more casual, laid-back vibe. The activewear selection at PINK tends to be trendier, with bold colors, fun patterns, and relaxed fits.
You’ll typically find a solid selection of sport bras at PINK, including styles from the Victoria Secret Sport line. Many PINK stores also carry matching sets—bras and leggings that go together—which are popular among younger shoppers. In addition to workout gear, you might find loungewear, sleepwear, and accessories that complement the activewear collection.
One advantage of shopping at PINK is the staff. Associates are often younger and more familiar with current trends, so they can offer helpful recommendations if you’re unsure which sports bra to choose. They can also help you find the right size, which is especially important for activewear.
Store Availability Tips
While Victoria Secret Sport is still sold in stores, it’s important to manage your expectations. Not every store carries the full line, and inventory can change frequently. Here are a few tips to increase your chances of finding what you’re looking for:
– Check the website first: Use the “Find in Store” feature on the Victoria Secret website. Enter your location and the item you want, and it will show you which nearby stores have it in stock.
– Visit during off-peak hours: Stores are less crowded during weekday mornings, making it easier to browse and try on items.
– Ask about restocks: If an item is out of stock, ask when it might be restocked. Some stores receive new shipments weekly.
– Consider nearby malls: If your local store doesn’t have what you need, check other Victoria Secret or PINK locations in nearby shopping centers.
Shopping Victoria Secret Sport Online: The Best Option
While in-store shopping has its perks—like trying on items and getting instant feedback—online shopping offers the most comprehensive selection of Victoria Secret Sport products. The official Victoria Secret website is the best place to find the full range of activewear, including exclusive styles, limited-edition colors, and seasonal collections.
Advantages of Online Shopping
One of the biggest advantages of shopping online is convenience. You can browse the entire Victoria Secret Sport collection from the comfort of your home, compare styles and prices, and read customer reviews—all without leaving your couch. The website is user-friendly, with filters that let you sort by size, color, support level, and price.
Another benefit is the size range. Victoria Secret offers an impressive variety of sizes, from 30A to 40DD and beyond. Online, you’re more likely to find your exact size, especially in less common combinations. The website also provides detailed size guides and fit tips to help you choose the right bra.
Exclusive Online Offerings
The Victoria Secret website often features items that aren’t available in stores. For example, limited-edition sport bras in seasonal colors or special collaborations may only be sold online. The brand also runs frequent promotions, like “Buy One, Get One 50% Off” on sports bras, which can save you money if you’re stocking up.
Additionally, the website offers features like “Virtual Try-On” and “Fit Quiz,” which use technology to help you find the perfect fit. These tools are especially helpful if you’re new to the brand or unsure about sizing.
Shipping and Returns
Victoria Secret offers free standard shipping on orders over a certain amount (usually $50), and expedited shipping options are available for faster delivery. The brand also has a generous return policy—most items can be returned within 45 days, even if they’ve been worn, as long as they’re in original condition with tags attached.
If you’re unsure about a purchase, you can order multiple sizes and return what doesn’t work. This is a great way to try different styles without the hassle of multiple trips to the store.
What Makes Victoria Secret Sport Stand Out?
With so many activewear brands on the market—from Lululemon and Athleta to Nike and Adidas—what sets Victoria Secret Sport apart? The answer lies in its unique blend of style, comfort, and accessibility.
Style Meets Function
Victoria Secret has always been a fashion-forward brand, and that reputation carries over into its sports line. The activewear is designed to look good, not just perform well. Think sleek silhouettes, flattering cuts, and trendy details like mesh panels, racerbacks, and bold logos.
But it’s not just about looks. The sports bras are engineered for real movement. Many styles feature moisture-wicking fabric, seamless construction, and targeted support zones to keep you comfortable during workouts. The “Incredible Sport Bra,” for example, uses a unique bonding technique to eliminate underwire while maintaining lift and shape.
Everyday Wearability
One of the reasons Victoria Secret Sport is so popular is that it’s designed for everyday life, not just the gym. The bras are comfortable enough to wear all day, whether you’re at work, running errands, or lounging at home. This versatility makes them a favorite among women who want activewear that transitions seamlessly from workout to weekend.
The brand also offers a range of support levels—light, medium, and max—so you can choose the right bra for your activity. Light support is great for yoga or walking, while max support is ideal for high-impact activities like running or HIIT.
Affordable Luxury
Compared to premium activewear brands, Victoria Secret Sport is relatively affordable. While prices vary, most sports bras range from $30 to $50, making them accessible to a wide audience. The brand frequently runs sales and promotions, so you can often find great deals—especially during seasonal events like Black Friday or back-to-school.
Customer Reviews and Real-World Feedback
To get a sense of how Victoria Secret Sport performs in real life, it’s helpful to look at customer reviews. Across platforms like the Victoria Secret website, Amazon, and Reddit, the feedback is overwhelmingly positive.
Many customers praise the comfort and fit of the sports bras, especially the “Incredible Sport Bra.” One reviewer wrote, “I’ve tried so many sports bras, but this one is the most comfortable. It doesn’t dig in, and it stays in place during my workouts.”
Others appreciate the style. “I love that I can wear this bra to the gym and then out to brunch without feeling like I’m in workout clothes,” said another customer.
Of course, no product is perfect. Some reviewers note that the sizing can be inconsistent, especially between styles. A few also mention that the fabric can pill over time with frequent washing. But overall, the consensus is that Victoria Secret Sport offers excellent value for the price.
Alternatives and Competitors
While Victoria Secret Sport is a strong contender in the activewear market, it’s not the only option. If you’re looking for alternatives, here are a few brands to consider:
– Lululemon: Known for high-quality yoga wear and technical fabrics. Prices are higher, but the durability and performance are top-notch.
– Athleta: Offers inclusive sizing and sustainable materials. Great for eco-conscious shoppers.
– Champion: Affordable and widely available. A solid choice for basic workout gear.
– Old Navy: Budget-friendly activewear with a good range of sizes and styles.
That said, Victoria Secret Sport holds its own thanks to its fashion-forward designs and everyday wearability. For many women, it’s the perfect balance of style, comfort, and price.
Conclusion
So, does Victoria Secret still sell their sports line in stores? The answer is a resounding yes. While the brand has evolved and streamlined its offerings, the Victoria Secret Sport collection remains a key part of its product lineup. You can find these items in select Victoria Secret and PINK stores, though availability may vary. For the best selection, shopping online is your best bet.
Whether you’re a longtime fan or new to the brand, Victoria Secret Sport offers a winning combination of style, comfort, and support. With a wide range of sizes, trendy designs, and affordable prices, it’s no wonder the line continues to be a favorite among women of all ages.
So go ahead—grab that sport bra, hit the gym, or just enjoy the comfort of activewear that looks as good as it feels. Victoria Secret Sport is still here, and it’s better than ever.
Quick Q&A
Question 1?
Does Victoria Secret still sell sports bras in stores? Yes, Victoria Secret continues to sell its sports line, including sports bras, in select retail locations and online.
Question 2?
Can I find Victoria Secret Sport at PINK stores? Yes, PINK by Victoria Secret often carries sport bras and activewear, especially styles designed for younger shoppers.
Question 3?
Is the Victoria Secret Sport line available online? Absolutely. The Victoria Secret website offers the full sports line with exclusive styles and frequent promotions.
Question 4?
Are Victoria Secret sports bras good for high-impact workouts? Yes, the brand offers max support sports bras designed for running and high-impact activities.
Question 5?
Do I need to try on Victoria Secret Sport bras in person? While trying on in-store is helpful, the website offers size guides and fit tools to help you choose the right size online.
FAQS
Question?
Is Victoria Secret Sport still being produced? Yes, Victoria Secret continues to manufacture and sell its sports line, including bras and activewear, both in stores and online.
Question?
Why can’t I find Victoria Secret Sport in my local store? Not all Victoria Secret locations carry the full sports line. Smaller stores may have limited inventory, so checking online or calling ahead is recommended.
Question?
Are Victoria Secret sports bras true to size? Sizing can vary slightly between styles. It’s best to consult the size guide or try on in-store if possible.
Question?
Can I return a Victoria Secret Sport bra if it doesn’t fit? Yes, most items can be returned within 45 days, even if worn, as long as they’re in original condition with tags.
Question?
Does Victoria Secret offer plus sizes in the sports line? Yes, the brand offers an extended size range, including plus sizes, especially online.
Question?
Are Victoria Secret Sport items authentic when bought from third-party sellers? Be cautious. While some third-party retailers sell authentic items, it’s safest to buy directly from Victoria Secret or authorized sellers.
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